Today’s post is all about color.
One way that you can subtly enhance the message of your presentation is through the judicious and intentional use of color. To promote the “feeling” of growth, for example, you might use a green color scheme, since it is representative of nature. For a more serious presentation, you might use grey or navy blue, since they are often found in offices everywhere (look around at the colors of the suits of the men working near you) and it evokes a feeling of seriousness and business confidence.
Every color carries a message; be sure the colors you use in your presentation are reinforcing the message you want to convey and not distracting from it. On my website, you will find a PDF listing some of the most common Western cultural connotations of different colors.
Selecting Harmonious Color Schemes
Good Sources of Information
For more information and resources on color, visit the following sites:
http://www.colourlovers.com/ (Learn more about colors and swap and share color palettes)
http://www.mariaclaudiacortes.com/ (Awesome, Flash-based presentation on color symbolism)
http://www.colormatters.com/ (Another excellent resource for color selection)
Have a great day!