Are your presentations "sticky?"

Readers of the new book by the Heath brothers, Made to Stick, will know what I mean by a “sticky” idea: one that people remember. Think of all the advertising slogans and urban legends you hear/see once and never forget.

Ask yourself the same question:
Was my presentation “sticky?” Will people who attended my presentation remember what I told/showed them?

Are you sure about that?

Food for thought on a Friday afternoon…

Peace out,

Lee

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